We evaluate every partnership request the same way: methodically, with documentation at each step, and without dragging out a review that isn't going anywhere. Here's what that process actually involves.
Request Partnership Review"Compliance-first" isn't a slogan on this page — it maps to specific, ongoing risks that brand owners deal with on Amazon whether or not they think about them daily.
Unauthorized or undocumented resellers are the most common source of MAP violations. A reseller working from a written pricing agreement is one fewer source of price erosion on your own listings.
When multiple sellers compete for the same listing without coordination, content gets overwritten and Buy Box behavior becomes unpredictable. Clear listing ownership avoids that entirely.
If sourcing can't be traced back to the brand or an authorized distributor, it's a liability the moment anyone asks — a customer, a competitor, or Amazon itself. We keep that trail intact from the start.
A partner optimizing for one large sales cycle behaves differently than one optimizing for the relationship. We're built around the latter — which shapes how we handle inventory, pricing, and communication.
Each step has to clear before the next one starts. We'd rather tell you no at step one than string out a review that was never going to work.
We read the submitted details about your brand, product line, and current sales channels to confirm there's a reasonable fit before scheduling any conversation.
We request the documentation needed to sell the product line compliantly on Amazon — brand authorization, sourcing, and any category-specific requirements.
We assess the product against our five-point evaluation framework: market fit, listing quality, product authenticity, supply clarity, and long-term viability.
If both sides want to proceed, we agree on pricing, MAP policy, listing ownership, and communication expectations — in writing — before anything goes live.
Every product or category is scored against these five criteria — regardless of category, and regardless of how the initial conversation started.
Whether the product category matches active, well-documented demand rather than speculative or one-time volume.
Whether existing listing content, imagery, and compliance status meet Amazon's current requirements before we take it on.
Whether sourcing can be traced and verified back to the brand or an authorized distributor, with paperwork to support it.
Whether inventory sourcing and lead times are predictable enough to sustain a listing without stockout gaps.
Whether the partnership makes operational sense beyond a single sales cycle, for both sides.
No. We're one channel among however many you already run. What we do ask for is a MAP policy or pricing agreement that keeps our listing consistent with the rest of your channel mix.
That's common, and not a blocker on its own. We'll talk through how a reseller listing would coexist with your own — including who owns which listing and how that's kept clear to shoppers.
We operate from documented pricing agreements specifically so this doesn't become a recurring problem. If you flag an issue on a listing we control, we address it directly rather than routing it through a support ticket.
It depends mostly on how quickly documentation comes together on your side — that's usually the long pole. We aim to respond at each step within a few business days once we have what we need.
We'll tell you specifically why — whether it's a documentation gap, a category we don't currently operate in, or a supply consistency concern — rather than leaving it open-ended.